Salesforce Marketing Cloud (SFMC) is Salesforce’s platform (or “Cloud”) in the area of marketing automation and customer engagement. Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this using components they call “Studios” and “Builders